Oribe
One of Oribe’s strongest brand assets is its smell. They partnered with a legendary French fragrance house to create Côte d’Azur, a scent with notes of Calabrian bergamot, white butterfly jasmine, and sandalwood. It is so iconic that they eventually released it as an actual perfume. In a boutique setting, this is a major selling point—it makes the shower feel like a high-end spa.
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